The Small Business Radio Network - About Product

Does audio have a real impact on my business?

Audio or, more specifically, the audio environment can have positive and negative effects on the customers of any business. Many studies have made a direct correlation between audio programming and the behavior of customers.
In a restaurant, music with a faster tempo will cause patrons to finish their meals in a shorter period of time. This means a faster turnover of tables and more customers in and out during the busier times of day like lunch. A more subdued tempo will cause customers to linger. This leads to a larger average check. In the retail world, many companies make use of casual relaxing music to give customers a feeling of comfort and security. This technique has been shown to increase the average amount of time that a customer spends in the store. A longer stay translates into more opportunity to spend money!

Equally important is the effect of music on employees. The right music in the workplace energizes store associates, which enhances their productivity and boosts their morale.

Why not use FM radio throughout my facility?

Although radio is "free" and easy to use, it often does more harm than good. Radio programming is filled with talk and advertisements. Radio offers an endless stream of chattering DJs and provides you no control over commercials featuring competing businesses.

Radio programming is also targeted at very narrow demographic segments. This makes it very difficult for a business operator to find a radio station that fits his/her business' image. Any money saved by using the radio as a music source can easily be lost with just a handful of dissatisfied or unmotivated customers.

And finally, radio is day parted based on the needs of the radio listener, not the customer in your place of business. The conclusion is that radio is "free" and the user will always get his/her moneys' worth!